Naming

The process of naming a brand is crucial, as it sets the tone for everything else that follows. For Royal Present, we wanted a name that would evoke luxury, elegance, and sophistication. We brainstormed a variety of ideas and eventually settled on “Royal Present.” The word “royal” conveys an air of regality and exclusivity, while “present” suggests a gift, which is precisely what we wanted our customers to feel like when they received our flower arrangements.

Logo Design

Once we had the name in place, we started working on the logo design. We wanted a logo that would be simple, yet striking, and that would reflect the luxuriousness of brand. After several rounds of sketches and revisions, we settled on a minimalist design featuring the initials ‘RP’ in an elegant font crafted from rose petals. The lettermark serves as a subtle nod to our core product, while the simple and refined typeface embodies the brand’s personality.

Branding

Our branding strategy was centered on creating a cohesive and consistent image across all touchpoints. We focused on creating an aspirational lifestyle brand that was synonymous with luxury and sophistication. We developed a color palette that included shades of deep red, green, and white, which were used across our packaging, website, and social media channels. We also worked on creating a consistent tone of voice that was warm, welcoming, and engaging, while also conveying a sense of exclusivity and sophistication.